Boost Mobile Case Study

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Boost Mobile by Candi Cane Wireless had two objectives when it partnered with DreamYpsi Advertising for their PPC campaign: Drive social media conversions and connect with the local collegiate community. By placing Ads across Google’s Search Network and Facebook, Candi Cane Wireless brand awareness increased by 186%.

Goals

  • Target college students in Washtenaw County
  • Raise brand awareness on social media
  • Drive traffic for Spanish speaking customers

Approach

  • DreamYpsi Advertising and Boost Mobile by Candi ane Wireless worked with Google Adwords and Facebook to extend their brand messages to digital
  • Placed Boost Ads across Google and Facebook
  • DreamYpsi worked as a third-party employment agency to hire a bilingual employee
  • Implemented mobile bid adjustments on slow days to increase traffic
  • Community Marketing- Connected with local colleges and universities

Results

  • 186% increase in brand awareness ( January 2016 vs January 2017 )
  • Sales KPI reached