Marcos Pizza Case Study

 

marcos

Marco’s Pizza had two goals when it partnered with DreamYpsi Advertising for their PPC campaign: Raise brand awareness on social media and get college students to order online. By placing Ads across Google’s Search Network and Facebook, Marco’s orders jumped 61% and brand awareness increased by 508%.

Goals

  • Target college students to order online
  • Raise brand awareness on social media

Approach

  • DreamYpsi Advertising and Marco’s Pizza worked with Google Adwords and Facebook to extend their brand messages to digital
  • Placed Marcos Pizza Ads across Google and Facebook
  • Football themed Ads targeted to college students
  • Implemented mobile bid adjustments on slow days to increase traffic
  • Community Marketing- Connected with local colleges and businesses and offered a unique discounted rate

Results

  • 61% increase in sales ( 2014 vs 2015 )
  • Increased brand awareness by 508% ( Social media engagement)